Once you have our goals set for what you hope to achieve with your web video production, it’s time to decide where you’re going to host it. Hosting simply means where you’re video will be uploaded on the internet for viewing, and determines the start of your video’s link. Considering the vastness of the internet, there are potentially endless choices, however, most people choose between hosting the video on their own site, YouTube, and Vimeo.
Your Own Site
Hosting your own video might be a great idea. Doing so means any link sharing will take viewers back to your site, and when the video is viewed, people will do so on your site, which encourages them to stick around and explore, and maybe even purchase something. Obviously, self-hosting has some potential benefits. It’s also harder to control user experience for a video hosted on someone else’s site, like YouTube or Vimeo. Anyone can comment on YouTube, and similar videos on the side screen might even bring up competitors videos, while ads pop up around the screen you can’t control either. Your site might provide a smoother experience, and certainly won’t risk exposing viewers to the competition.
Many people choose to host their videos on YouTube instead, which has its own benefits. YouTube is a powerhouse, and hundreds of thousands of people go there every day so the likelihood of someone seeing your video is pretty high. Aside from its epic user base, YouTube is tied to Google, so SEO is a breeze and your video will even get ranked in searches. If you want to link to your website, it’s easy to add comments and annotations in the video. If you plan on using YouTube to host all your videos you can also get people to follow you there. And the best part is, it’s free! For many people YouTube is a great starting point for web video production hosting. Of course, there are the negatives mentioned above, so it’s not all good.
Although their quantity of viewers are smaller than YouTube, they still have a pretty commendable base to work with. Besides, bigger isn’t necessarily better. Those that use Vimeo tend to be more involved and loyal. The videos here aren’t highlighted by popularity, rather by quality of the content. If your video has some creative storytelling and great art, Vimeo might be a no-brainer. Vimeo also eliminates some of the flaws of YouTube, like annoying ads and the side bar that could potentially direct viewers to your competitors. They even have more privacy settings and analytics. The downside is you have to pay to place web video production here, and storage is based on your plan.
There isn’t necessarily a better overall choice for where to host videos. It all depends on what you want to achieve with your web video production, but knowing the differences between your hosting options will help you decide which one to go with.