If you want your business to succeed, you should have a website. However, you must not stop there. There are still a lot of things you need to consider. Here are some of them:
The success of your website depends on its content. Remember that the users opt to the Internet because they want information or to get entertained. If your content isn’t appealing or is not helpful enough, chances are they will look to another site that can provide that. Moreover, leading search engine like Google, base your ranking on your content.
- Promotional Videos
A video is not only an effective way to create brand awareness, it can also generate to higher sales. In fact, according to a Forrester Research survey, 46 percent of people who watch a promotional video take action after viewing it. That’s why it makes sense to include this in your marketing strategy. If you need help, contact Fish Media Solutions or just click this link http://fishmediasolutions.com.au/ and find out more.
- Customer Testimonials
Word of mouth is an extremely powerful tool when it comes to strengthening your branding. People who are not familiar with your company can still find you credible once they see the reviews and comments from your customers. If you don’t have any comments to use right now, you can email your clients and ask them feedback about your service.
- Complete Contact Information
While it’s a no-brainer, it is still surprising that there are many business owners that forget to include this. Aside from the fact that, customers can’t reach you without it, they are more likely to think that your brand is not credible. So, always include your e-mail address, phone number, social media links, and your company’s physical address.
- Minimalist Design
Less is more. This is the first thing you need to consider when it comes to design. You need to be careful on the layout, the colour, and the font that you will use. You should avoid cluttered design and graphics that are not necessarily needed on the page.